The transition to digital marketing is clearly a worldwide phenomenon. As it expands across borders, time zones, and continents, it’s only gaining momentum. A recent forecast from eMarketer predicts digital’s share of total ad spending across all media will continue to increase through 2017.

There are multiple reasons for the shift, including more precise targeting, a clearer understanding of effectiveness, and better reporting. Importantly, many advertisers also feel they’re receiving better customer service from digital agencies and other providers than they have from the more traditional counterparts.

For automotive marketers, staying at the forefront of the transition from traditional advertising to digital isn’t just a good idea – it’s vital. Innovative tools and resources, like the LotLinx VIN View Optimizer™, can help them keep up with, and make the most of the shift.

The move to digital shows no signs of slowing down. While overall ad spending may not increase in the short term, a greater share of marketing budgets will be transitioning from traditional choices, like broadcast and print, to online channels. As our previous blog post explained, the more time shoppers spend online, the more important it is for dealers to ensure their digital strategies are finely tuned. Developing and investing in a comprehensive digital marketing plan can help ensure you’re keeping up with consumers, and not being left behind in a pile of old print.