Last night at the Automotive Website Awards ceremony, PCG Consulting honored LotLinx with an award in the “Marketing Software” category. The Automotive Website Awards are given annually by PCG Consulting to marketing platforms, tools, and solutions that help dealers achieve greater success. We are grateful to Brian Pasch and the entire PCG team for continuing to advocate for and educate dealers on automotive digital marketing.

During the award presentation to LotLinx, Brian said, “LotLinx is the only product that PCG resells. Sometimes we’re asked, ‘Can you really be objective, then, if you’re reselling them? Well, that would be a valid question if we were reselling lots of other products, but we’re not. LotLinx is the only one.”

As part of this process, LotLinx took PCG Consulting through a comprehensive demonstration of our Deeplinking™ for Facebook product as well as our ground-breaking VIN View Optimization capability that gives every dealer a picture of how many times each of the cars on their lot are getting viewed and from which source. PCG performed an in-depth analysis and review of our product and ultimately selected us as a winner in “Marketing Solutions.”

This award means a great deal to us because PCG consulting wrote the book – literally – on the best marketing products and technologies for dealers today. So you don’t have to take our word for it. You can trust the team at PCG Consulting, who are among the foremost automotive digital consulting experts in the industry, to pan for and find the golden nuggets in marketing for you. You can buy a copy of the book, “2016 Automotive Website Awards: Research Reports and Buyer’s Guide” for $90 on the PCG Consulting website. If you’re a dealer and would like a copy of this important resource, let us know here and we’ll send you the book – on us.