FROM CBT NEWS: Five Ways to Stay Ahead of Margin Compression
With today’s shrinking margins across both new and used vehicle sales, dealers can take preventative actions to stay ahead of the surge – like being smart about their digital marketing tools.
FROM BRAND EQUITY: Can Marketers Reduce ‘Friction’?
Long wait times, poor customer service, and slow-loading VDPs are factors that hinder instant gratification for shoppers, creating friction in the purchase journey. Dealers can avoid losing customers – and profits – by optimizing experiences based on shopper preferences.
FROM DETROIT NEWS: Ford Stands by Decision to Cut Sedans
The automaker is going full-speed ahead with plans to drive growth through new products and “reinventing the American car.” They’re predicting nearly 90% of their sales in 2020 to be a truck, SUV, or commercial vehicle.
FROM AUTO REMARKETING: May Wholesale Price Forecast Improves Versus a Year Ago
Some good news to auto retail margins: Favorable labor conditions, strengthening housing prices, and long-term quality improvements have forecasters predicting a dip in wholesale prices this month that is much less dramatic than May 2017’s records (0.2% vs. 1.7% for vehicles less than 8 years of age).