Are you keeping up with Google?

At the risk of sounding like a broken record, are you on top of the latest Google change?

This time, the tweak affects the “local pack.” That’s the section of search results that lists a business’ hours, Google review ratings, website, and other information. Now, a consumer must click twice to reach your website. That little bit of additional effort means it’s more important than ever to have compelling photos and great star ratings.

As this Driving Sales article explains, improving your photos and ratings is the most effective way to boost engagement and site visits. The article explains how to control your photos to ensure you put your best face forward, and how to manage your reputation to boost ratings.

You’ll find additional details in the full article. It’s yet another reminder of the importance of remaining flexible and informed, and doing everything possible to keep up with Google.