We’ve just wrapped up the second webinar in our Power to the Dealer series, and everyone who attended considered it time very well spent. If you weren’t able to attend, you can catch the recorded version here. The August 25th…
A hotly contested presidential election, and all of the down-ballot contenders and issues that come along with it, will leave precious little broadcast advertising inventory for the rest of us. In the eight weeks leading up to election day, ad…
Kim Clouse is General Sales Manager and Director of Digital at Carl Cannon Chevrolet. After 20 years in automotive, Kim’s racked up a lot of accomplishment, including numerous GM Mark of Excellence awards and E-Commerce certifications from multiple OEMs. Recently,…
If you’re a franchise dealer, you’re familiar with the problem: the monthly “new car” sales objective from the OEM. Typically, manufacturers want their dealers to sell at least one additional new car each month than they sold in the same…
Incentives from an OEM can lead to bigger profit margins for dealers. Making sure that margin is a big as possible depends on moving those incentivized vehicles off the lot – fast. (Few things squash profits like aging inventory.) As…
Last week, we hosted a LotLinx for Facebook webinar teaching dealers how to cut their CPCs while also improving the quality of the traffic being driven to their VDPs. The response we saw made it overwhelmingly clear that dealers are…