According to the Wall Street Journal, US sales for the top three manufacturers slumped in July, indicating a six-year sales boom may be ebbing. Fleet and government sales remain strong, while overall retail sales is the trouble spot. Clearly, it’s…
Before the internet, TV was the dealer’s best friend. Today, dealers are finding targeted online advertising is equally effective. And social media is advancing quickly. As new and more effective channels mature, it’s not surprising that older, less impactful channels…
Google’s latest changes to its search results pages – removing right rail ads while increasing the number of paid ads above organic results – are having a significant impact on dealers’ marketing efforts. As this article from Automotive News explains,…
You may already know that VIN specific marketing can be a powerful tool for moving specific cars off your lot. But have you ever considered employing multiple, distinct strategies to meet multiple goals? Many dealerships are having impressive success with…
Millennials aren’t big on car ownership. They tend to prefer carsharing, ridesharing, and public transit. But Generation Z is coming up right behind them, and they have a decidedly different outlook on getting behind their own wheels. As this Autoblog…
While it may feel like you just pulled the flip-flops out of the closet, Labor Day is already fast approaching. And with it comes the height of the summer spending season. Facebook can be a great tool to help you…
Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around the corner, and, as this MarketWatch article explains, bargain hunters are getting ready to head to their computers in…
When it comes to pricing, successful dealers all know one thing for sure: set-it-and-forget-it isn’t the path to profits. But how do you know when it’s time to change a used vehicle price? This article from vAuto details three crucial…
Hanging on to inventory costs you money. In fact, as dealership consultant Tony Noland writes in this article from Wards Auto, in 2015 the average dealer had a floor plan interest of $126 per retail vehicle, compared with $89 per…
When it comes to digital marketing technology, there’s no such thing as “set and forget.” No matter how cutting edge it may be, technology alone can’t deliver the results you need. A talented, dedicated expert – and actual human being…