Know Your Key Business Drivers Most of us aren’t lucky enough to have a crystal ball so we can predict the future. If we did, knowing what challenges and opportunities may come in 2017 would be much simpler. Much like…
Every effective marketing effort begins with a deep understanding of your target market. If you don’t know what they want, and don’t want, or what motivates them, your communication can’t break through the noise and spur them to action. A…
A hotly contested presidential election, and all of the down-ballot contenders and issues that come along with it, will leave precious little broadcast advertising inventory for the rest of us. In the eight weeks leading up to election day, ad…
Regular attendance at industry conferences – like Digital Dealer 21 – is an effective way to stay on top of the innovations, technologies, and strategies that can help you fuel sales, improve ROI, and grow business. This year’s Digital Dealer 21,…
Forget the holidays. For many dealers, summer is the most wonderful time of the year. Summer was big last year, and according to Experian Insights, 2016 promises more of the same. It’s buying season, and it’s when multiple factors combine…
You may already know that VIN specific marketing can be a powerful tool for moving specific cars off your lot. But have you ever considered employing multiple, distinct strategies to meet multiple goals? Many dealerships are having impressive success with…
Did you know that it is possible to instantly categorize the VINs on your lot … and use this information to maximize your digital ad spend, speed up inventory turn, and increase margins? All you need is the VIN View…