How do you know the difference between a casual visitor to your Vehicle Details Page (VDP) and a potential buyer? The answer: by tracking their activity while on your site. Google Tag Manager with Event Tracking can help you do…
Web traffic is important – no question of it. But having site visitors is much different than having qualified shoppers. Site visitors may be casually exploring options. Qualified shoppers on the other hand, are ready to buy. They have a…
Jennifer Paine, a digital strategist team lead at LotLinx, has 16 years of dealership experience under her belt. In this video, she explains one major difference in consumer car buying behavior she has noticed over the years: people are no…