The growth in online shopping shows no signs of slowing down. Consumers are comfortable buying nearly everything online – and cars are no exception. The point when the entire car buying process – from initial browsing to final transaction…
The 7 types of VINs every dealer knows. Optimizing the distribution of VDP views leads to increased sales and larger margins. That’s why we developed the LotLinx VIN View Optimizer. This innovative tool enables dealers to analyze inventory and traffic…
Most digital automotive marketers know that VDP views are a vital driver of sales. And, to be more precise, most industry experts agree that a VIN requires 30 views to sell. But over what time period should those views occur?…
Great news! LotLinx has added Shopper Retargeting to our platform. One of our greatest assets is our ability to intercept in-market shoppers and deliver a very high percentage (80+%) of “net new traffic” to a dealer’s website. That means we…
Jennifer Paine, a digital strategist team lead at LotLinx, has 16 years of dealership experience under her belt. In this video, she explains one major difference in consumer car buying behavior she has noticed over the years: people are no…