Print advertising has historically been an automotive marketer’s tried-and-true ally. But in the new 2016 State of Automotive Marketing report from 9clouds, dealers described print as the most overrated marketing channel. And the margin was substantial. As our previous post…
When it comes to pricing, successful dealers all know one thing for sure: set-it-and-forget-it isn’t the path to profits. But how do you know when it’s time to change a used vehicle price? This article from vAuto details three crucial…
When you know which cars in your inventory are receiving enough VDP views to turn on time, and which are in need of additional attention, you can focus your ad spend where it can do the most good. Only the…
Are dealers doing a good job distributing VDP views to every VIN on their lot? We wanted to find out, so we conducted a study of the VDP views of 300+ dealers in Q1 2016 . The answer, unfortunately, is…