FROM THINK WITH GOOGLE: Google CEO, Sundar Pichai said it best, AI will transform our world, and we need to pay attention to it. By understanding AI and its capabilities, humanity will be transformed from every angle starting with solving…
You only have three seconds. You’re probably already aware that consumers are becoming increasingly impatient. And nowhere is that dynamic more relevant than in the world of mobile digital marketing. According to a new Think With Google article, 53% of…
What do micro-moments mean for dealers? Smartphones are becoming an increasingly integral part of the consumer shopping process, and that includes car shopping. Consumers’ mobile devices are always with them. Which means they can research brands, compare prices, and more,…
Google releases updates constantly – and with good reason. They’re on a seemingly endless quest to optimize the user experience. We’ve frequently discussed the ongoing changes to Google’s paid search. While those modifications may improve the user experience, they’re not…
With 88% of car buyers using the internet to shop, it is now more important than ever to make sure your dealership is optimized for online searches. Google has found that today’s online car shoppers are experiencing the internet in…