For most of the past decade, advertising has generally involved targeting consumers with ad placement. It’s pretty typical for dealers considering an ad campaign to have their first question be, “Where are my ads going to appear?” Following Google’s discovery…
Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…
Current trends in automotive digital marketing are constantly shifting while our main objective remains the same: reach the highest amount of online car shoppers, for the lowest cost. In order to achieve this goal, there are a few things dealers…
With 88% of car buyers using the internet to shop, it is now more important than ever to make sure your dealership is optimized for online searches. Google has found that today’s online car shoppers are experiencing the internet in…