Car shopping, Amazon style. They started selling books, then moved on to selling pretty much everything else. So it shouldn’t come as much of a surprise that now Amazon is moving into the auto industry. As Driving Sales explains, Amazon’s…
Black Friday looks bright. Dealers anticipate it all year long, and with good reason. Black Friday is always one of the busiest shopping days on the calendar. And, according to ShopperTrak, this year, it’s expected to top the list. In…
What do car shoppers really think about the buying process? How do they feel about dealership financing? And how many of them would prefer to conduct the entire car-buying process online? A new report from DealerSocket answers these questions, and…
Every experienced auto salesperson knows, the success or collapse of a sale typically comes down to a single moment. And, as this article from AutoRemarketing explains, today that moment usually happens online. Thanks to the internet, car shoppers now come…
It may sound simplistic, but it’s a point that’s often ignored or overlooked: the key to successful advertising is understanding what consumers really want from marketers. Relying on your instinct or assumptions can be a dead end. More often than…
The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying power. That kind of money can buy a lot of cars. As with any target market, a thorough understanding…
Every effective marketing effort begins with a deep understanding of your target market. If you don’t know what they want, and don’t want, or what motivates them, your communication can’t break through the noise and spur them to action. A…
When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight Magazine explains, overall automotive advertising budgets are expected to hold steady this year, but dealerships will spend a hefty…
Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around the corner, and, as this MarketWatch article explains, bargain hunters are getting ready to head to their computers in…
A recent study has found that 68% of car buyers found their vehicle on social media – these are the shoppers who prefer a more digital path to purchase, and they engage better with dealers online than in the showroom….