Determining which online and offline marketing sources are actually generating sales is difficult, to say the least. Add to that the fact that most dealers don’t have their Google Analytics properly configured, and that clear understanding can seem downright unattainable….
Denise Chudy: The CBT Interview In this interview with CBT News, Denise introduces LotLinx Turn, and describes how this innovative new platform enables dealers to plan their marketing spend, control where it goes, and understand, channel by channel, how shoppers…
Are your digital strategies outdated? The beginning of a new year is a great opportunity to reflect, renew, and refresh. If you’re using outdated digital strategies, our upcoming webinar is the perfect opportunity to update your outlook, and get 2017…
Pencil in some productive time. Headed to New Orleans for NADA this month? Now is the time to schedule an appointment so we can connect! Our Digital Strategists and Business Representatives will be there and would love to see you. Here are…
LotLinx New Hire We are pleased to announce that Pat Ward will be joining the LotLinx team as Chief Revenue Officer. Before LotLinx, Pat served as Managing Partner of motormindz, a consultancy focused on helping dealers increase productivity and profitability. With…
The 7 types of VINs every dealer knows. Optimizing the distribution of VDP views leads to increased sales and larger margins. That’s why we developed the LotLinx VIN View Optimizer. This innovative tool enables dealers to analyze inventory and traffic…
The data is out there. Are you using it? Today, efficient and effective marketing begins and ends with the smart use of data. A wealth of information is just a few clicks away. Are you making the most of it?…
Jeff Running, Director of E-Commerce for Fremont Motor Company in Wyoming, knows a good thing when he sees one. So, when he saw positive results early on in his experience with LotLinx, he immediately stepped up his use of the…
We asked dealers to share their experiences on LotLinx – after all, always better to have other people toot our horn than to do it ourselves. This week’s video features two of our happily empowered dealer customers that we ran…
SEO is the best source of traffic for dealers both in terms of effectiveness and cost-efficiency. So for car dealers, SEO is job #1. The question is, is SEO traffic enough to get the job done? And if it isn’t,…