Dealers, are you wasting money advertising vehicles from your inventory that are already getting online VIN view attention? If your answer to this question is, “I don’t know,” then now is a good time to rethink your digital advertising strategy….
Last month, LotLinx concluded a 30-day study of over 100 dealers across the United States who were using both AdWords and Facebook as a part of their digital strategy. This dealer report was conducted by our resident Google Analytics genius,…
Did you know that on average, Americans spend 1 out of every 5 minutes online using social media? The most popular social media platform today is Facebook, which has the highest user engagement levels. Facebook makes sure users are engaged…
Facebook has become the most valuable digital marketplace by offering advertisers the opportunity to reach the most relevant audience to them. Because of this, however, many dealers get caught up in trying to reach the most people at the lowest…
Both Facebook and Google have posted impressive earnings reports for 2015 advertising revenue, and the race to be in first place is tight between the two. It seems neither company is comfortable being second-best, which ends up being beneficial to…
It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that…
“Dealers were overwhelmingly asking about best practices for Facebook, and trying to get a grasp on whether they can handle the workload themselves or work with a technology partner. Seemed to me that most dealers wanted to capitalize early on…
Last week, we hosted a LotLinx for Facebook webinar teaching dealers how to cut their CPCs while also improving the quality of the traffic being driven to their VDPs. The response we saw made it overwhelmingly clear that dealers are…
Unless you’ve been living under a rock for the past few months, you’ve probably noticed that there are no more ads served on the right-rail of Google’s search results. Digital Dealer posted a great article this week explaining what the…
Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…