While LotLinx headquarters are located in the heart of the Chicago Loop, our Canadian roots run deep. In fact, our AI capabilities – the number one in the automotive industry – were born in our Ontario and Winnipeg offices. That’s…
At LotLinx, we’ve long been focused on the importance of precision analytics and attribution. Understanding what’s working, and what’s ineffective, is the surest path to boosting ROI and whittling down the epic proportions of wasted ad spend. But for too…
Marketers these days all have access to PLENTY of data. And that’s putting it mildly. The challenge no longer lies in finding data, but rather, finding actionable information that can lead to informed decisions that boost ROI and increase the…
The 2017 Automotive Engagement Conference has been drawing great crowds at every stop. That’s why we’re adding even more cities to the schedule. Be sure to join us at the location nearest you: May 11 – Los Angeles, CA –…
Next stop, Detroit! LotLinx was founded to empower dealers to boost their results and make the very most of every marketing dollar. It’s a mission shared by Brian Pasch of PCG Companies. So we naturally make a great team. That’s…
We’re hitting the road with PCG Companies. Brian Pasch is on a mission to help dealers eliminate advertising bots, blunders, and bloat. And we’re totally on board. That’s why LotLinx Founder Len Short, and a group of auto industry leaders…
Not All Engagements are Created Equal Today, Brian Pasch, Founder of PCG Companies, sat down with LotLinx Founder Len Short in CBT Segment Auto Marketing Now to talk about new ad technology that can help you capitalize on consumer engagement…
Determining which online and offline marketing sources are actually generating sales is difficult, to say the least. Add to that the fact that most dealers don’t have their Google Analytics properly configured, and that clear understanding can seem downright unattainable….
When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight Magazine explains, overall automotive advertising budgets are expected to hold steady this year, but dealerships will spend a hefty…
Both Facebook and Google have posted impressive earnings reports for 2015 advertising revenue, and the race to be in first place is tight between the two. It seems neither company is comfortable being second-best, which ends up being beneficial to…