There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered, it brings disgust to almost everyone in the room. The word, of course, is bots. The disgust reaction is…
This year’s Digital Dealer 21 was filled with the industry’s biggest influencers. At the top of that list was Kevin Frye, internet auto sales pioneer and eCommerce director for the Jeff Wyler Automotive Family. Kevin thoroughly recapped the event on…
Mark Olson, director of e-commerce and Business Development at Findlay Kia in Las Vegas, has been included on the Automotive News list of 40 Under 40, and been nominated for the Top 100 Men of the Year by My Vegas…
When it comes to digital marketing technology, there’s no such thing as “set and forget.” No matter how cutting edge it may be, technology alone can’t deliver the results you need. A talented, dedicated expert – and actual human being…
When it comes to digital advertising effectiveness, more and more dealers are finding there’s a big difference between hiring a third-party vendor, and implementing the LotLinx platform. An important part of that difference is the LotLinx Digital Strategist, who knows…