With 88% of car buyers using the internet to shop, it is now more important than ever to make sure your dealership is optimized for online searches. Google has found that today’s online car shoppers are experiencing the internet in…
Although summer auto sales were predicted to spike, they were actually a bit the slow side. But the industry remains confident that 2016 will be a growth year. As this BusinessWire article explains, the unexpected lull in summer sales may…
Last night at the Automotive Website Awards ceremony, PCG Consulting honored LotLinx with an award in the “Marketing Software” category. The Automotive Website Awards are given annually by PCG Consulting to marketing platforms, tools, and solutions that help dealers achieve…
Car buyers are going mobile… on mobile devices, that is! Year over year, mobile traffic continues to increase, which means that if you don’t provide a great mobile experience on your car dealership’s website, you’re missing out on both car…
It gives me great pride to announce that beginning today, LotLinx’s proprietary Deeplinking technology has extended to Facebook. Now, in addition to directing local, low-funnel Shoppers directly to the Vehicle Details Pages (VDPs) on dealers’ websites through our extensive platform…
Auto dealers are a very specific kind of people – they’re our kind of people! We at LotLinx think it’s important to know about who we are serving, so we did a little investigating… Our team of marketers, digital analysts,…
LotLinx Approved By Hyundai as a co-op partner for Q1 2016! That means that Hyundai dealers who use LotLinx to drive low-funnel Shoppers to their new vehicle inventory in Q1 2016 are eligible to receive reimbursement at 50% from the…
One in five Super Bowl advertisers this Sunday will be an automaker. For these advertisers, the final showdown of the NFL season is always the biggest, baddest game in town, and this year a single 30-second spot on the CBS…
The word “ban” never seems to have a positive connotation to it, does it? And when Toyota joined the No Below Invoice Club at its national dealer’s assembly in July, the company evoked a mixed bag of emotions. Some dealers…