“Dealers were overwhelmingly asking about best practices for Facebook, and trying to get a grasp on whether they can handle the workload themselves or work with a technology partner. Seemed to me that most dealers wanted to capitalize early on…
Last week, we hosted a LotLinx for Facebook webinar teaching dealers how to cut their CPCs while also improving the quality of the traffic being driven to their VDPs. The response we saw made it overwhelmingly clear that dealers are…
Unless you’ve been living under a rock for the past few months, you’ve probably noticed that there are no more ads served on the right-rail of Google’s search results. Digital Dealer posted a great article this week explaining what the…
Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…
Between 2012 and 2014 alone, AdGooroo reports that AdWords costs rose 83% for the Automotive category. It was the second highest category in terms of inflation (Legal was #1). Now with Google getting rid of the ads on the right…
With Google’s recent changes to AdWords, automotive advertisers can now expect to pay a lot more for their SEM campaigns. In a recent study by Acquisio, more than 90,000 campaigns were studied over a six week time period, and they…
“Social networking accounts for one in every five minutes spent on the internet.” – Social Media Today When it comes to choosing the right digital strategy for your dealership, it is important to consider which outlets are going to give…
Staying ahead of your competition is always a priority when you are in the business of automotive digital marketing. If you’re in the Northeastern United States, attending Digital Dealer NE is a great way to stay updated on the latest…
Current trends in automotive digital marketing are constantly shifting while our main objective remains the same: reach the highest amount of online car shoppers, for the lowest cost. In order to achieve this goal, there are a few things dealers…
“When 40% of a dealer’s inventory does not have enough VDP views to trigger a sale, it is clear that new channels of advertising must be added.” – Brian Pasch, CEO of PCG Companies While many dealers may feel their…