If you enjoy automotive conferences as much as we do, October is definitely your month. Our schedule has been chock-full of industry events, and we love it. These gatherings are invaluable, because they give us the opportunity to connect with…
Heading to Digital Dealer Workshops? We’ll see you there! And we hope you’ll build your agenda to include a pair of workshop sessions hosted by two of our LotLinx team members. Eric Brown, President and Chief Officer of LotLinx Media…
If there’s a big auto industry event, you can count on seeing LotLinx there. We’re big believers in the value of sharing insights, ideas, and experiences with others in the dealer community. Digital Dealer 21, held in early August in…
The research is in, and the conclusions are vital for dealers. Cars that receive 30 VDP views within 30 days sell more quickly than vehicles that don’t receive that many views. As a new article from AutoRemarketing highlights, our recent…
Here’s something Twitter might not tweet about: eMarketer has significantly downgraded its projections for Twitter, stemming from the social media company’s nearly stagnant Q2 growth. The forecast includes an addition of just 3.6 million Twitter users by 2020, instead of…
The transition to digital marketing is clearly a worldwide phenomenon. As it expands across borders, time zones, and continents, it’s only gaining momentum. A recent forecast from eMarketer predicts digital’s share of total ad spending across all media will continue…
Our next Power to the Dealer webinar is scheduled for tomorrow, 9/29 – and you’ll want to make sure it’s on your calendar. The webinar will feature Derrick Wood, Executive Account Manager at Abstrakt Marketing. Derrick has logged over 20…
It may sound simplistic, but it’s a point that’s often ignored or overlooked: the key to successful advertising is understanding what consumers really want from marketers. Relying on your instinct or assumptions can be a dead end. More often than…
The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying power. That kind of money can buy a lot of cars. As with any target market, a thorough understanding…
The DealerSocket User Forum in San Antonio will be full of the leaders, luminaries, and visionaries of the automotive industry. And of course, LotLinx will be there. In fact, our Co-Founder and COO Jason Knight will be the keynote speaker…