Sales people still matter. A lot. Social media has had a significant impact on nearly every facet of marketing. Which is why more and more brands are recognizing its power to drive sales. As this article from Driving Sales explains,…
Are you really playing as a team? Generating consistently great sales numbers can be a lot easier when your entire team is actually working like….a team. It all comes down to the marketing manager, who should serve as a dealership’s…
Super Bowl, super sales rush. While the Super Bowl is the biggest event of the year for football fans, it’s also a pretty big deal for the automotive industry. This year, the ads we’ll see on the big day will…
The Road to NADA 2017 bus tour is rolling. LotLinx and CBT News are still on the road, and getting closer to New Orleans! At our second stop, we talked with Scott Turner, e-commerce director with Audi of Huntsville, and…
Denise Chudy: The CBT Interview In this interview with CBT News, Denise introduces LotLinx Turn, and describes how this innovative new platform enables dealers to plan their marketing spend, control where it goes, and understand, channel by channel, how shoppers…
The webinar you don’t want to miss. Think you can’t accomplish much in an hour? Our upcoming webinar is sure to make you think again. In just sixty minutes, you can take a giant step toward creating a marketing strategy…
#2017 While it’s only been in mainstream use for a few years, social media has already had an enormous impact on the way we all communicate. And that definitely includes marketers. Facebook, Twitter, Instagram, and the many other social media…
Black Friday looks bright. Dealers anticipate it all year long, and with good reason. Black Friday is always one of the busiest shopping days on the calendar. And, according to ShopperTrak, this year, it’s expected to top the list. In…
Insights from an industry veteran Look up “digital marketing veteran” in your dictionary, and you might just see a photo of Dave Harmer. He’s been at the forefront of automotive digital strategy since the beginning, and is committed to helping…
The next installment in our Power to the Dealer webinar series is scheduled for October 20, at 1:00 CT. And you definitely won’t want to miss it. The event will feature Jeff Running of Fremont Motor Company. Jeff is the…