What do car shoppers really think about the buying process? How do they feel about dealership financing? And how many of them would prefer to conduct the entire car-buying process online? A new report from DealerSocket answers these questions, and…
The research is in, and the conclusions are vital for dealers. Cars that receive 30 VDP views within 30 days sell more quickly than vehicles that don’t receive that many views. As a new article from AutoRemarketing highlights, our recent…
Most digital automotive marketers know that VDP views are a vital driver of sales. And, to be more precise, most industry experts agree that a VIN requires 30 views to sell. But over what time period should those views occur?…
Are dealers doing a good job distributing VDP views to every VIN on their lot? We wanted to find out, so we conducted a study of the VDP views of 300+ dealers in Q1 2016 . The answer, unfortunately, is…
Last month, LotLinx concluded a 30-day study of over 100 dealers across the United States who were using both AdWords and Facebook as a part of their digital strategy. This dealer report was conducted by our resident Google Analytics genius,…