A recent study has found that 68% of car buyers found their vehicle on social media – these are the shoppers who prefer a more digital path to purchase, and they engage better with dealers online than in the showroom….
Dealers, are you wasting money advertising vehicles from your inventory that are already getting online VIN view attention? If your answer to this question is, “I don’t know,” then now is a good time to rethink your digital advertising strategy….
Last month, LotLinx concluded a 30-day study of over 100 dealers across the United States who were using both AdWords and Facebook as a part of their digital strategy. This dealer report was conducted by our resident Google Analytics genius,…
Did you know that on average, Americans spend 1 out of every 5 minutes online using social media? The most popular social media platform today is Facebook, which has the highest user engagement levels. Facebook makes sure users are engaged…
Facebook has become the most valuable digital marketplace by offering advertisers the opportunity to reach the most relevant audience to them. Because of this, however, many dealers get caught up in trying to reach the most people at the lowest…