The undeniable power of hyper-targeted ads. Technology is consistently providing retailers of all kinds with more effective ways to communicate with those most likely to be in the market for what they have to offer. As this recent article from…
There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered, it brings disgust to almost everyone in the room. The word, of course, is bots. The disgust reaction is…
When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight Magazine explains, overall automotive advertising budgets are expected to hold steady this year, but dealerships will spend a hefty…
Believe it or not, school is starting again. Along with everything classroom-bound kids need before they hit the books, parents are looking to send them back to campus with cars. This is a cohort that’s definitely driven to drive. While…
Digital advertising continues to ascend, with spending expected to surpass broadcast by 2017 – that’s just next year. Paid search remains a go-to channel. But Google’s recent AdWords changes have many advertisers discovering they’re spending more money for worse results….
Print advertising has historically been an automotive marketer’s tried-and-true ally. But in the new 2016 State of Automotive Marketing report from 9clouds, dealers described print as the most overrated marketing channel. And the margin was substantial. As our previous post…
Google’s latest changes to its search results pages – removing right rail ads while increasing the number of paid ads above organic results – are having a significant impact on dealers’ marketing efforts. As this article from Automotive News explains,…
While it may feel like you just pulled the flip-flops out of the closet, Labor Day is already fast approaching. And with it comes the height of the summer spending season. Facebook can be a great tool to help you…
Incentives from an OEM can lead to bigger profit margins for dealers. Making sure that margin is a big as possible depends on moving those incentivized vehicles off the lot – fast. (Few things squash profits like aging inventory.) As…
We asked dealers to share their experiences on LotLinx – after all, always better to have other people toot our horn than to do it ourselves. This week’s video features two of our happily empowered dealer customers that we ran…