At LotLinx, we’ve long been focused on the importance of precision analytics and attribution. Understanding what’s working, and what’s ineffective, is the surest path to boosting ROI and whittling down the epic proportions of wasted ad spend. But for too…
Marketers these days all have access to PLENTY of data. And that’s putting it mildly. The challenge no longer lies in finding data, but rather, finding actionable information that can lead to informed decisions that boost ROI and increase the…
It sounds completely logical: more data leads to smarter marketing decisions. But – of course – it’s not that simple. More isn’t always better. Volume isn’t the key to making choices that make the most of your budget. Instead, it’s…
The 2017 Automotive Engagement Conference has been drawing great crowds at every stop. That’s why we’re adding even more cities to the schedule. Be sure to join us at the location nearest you: May 11 – Los Angeles, CA –…
Next stop, Detroit! LotLinx was founded to empower dealers to boost their results and make the very most of every marketing dollar. It’s a mission shared by Brian Pasch of PCG Companies. So we naturally make a great team. That’s…
We’re hitting the road with PCG Companies. Brian Pasch is on a mission to help dealers eliminate advertising bots, blunders, and bloat. And we’re totally on board. That’s why LotLinx Founder Len Short, and a group of auto industry leaders…
Not All Engagements are Created Equal Today, Brian Pasch, Founder of PCG Companies, sat down with LotLinx Founder Len Short in CBT Segment Auto Marketing Now to talk about new ad technology that can help you capitalize on consumer engagement…
Determining which online and offline marketing sources are actually generating sales is difficult, to say the least. Add to that the fact that most dealers don’t have their Google Analytics properly configured, and that clear understanding can seem downright unattainable….
What’s your marketing strategy missing? The chaotic pace of today’s digital marketing world means any marketing strategy has blind spots. To stay competitive, dealers need to focus on building website engagement, managed by new KPIs. In the next Digital Dealer…
“When 40% of a dealer’s inventory does not have enough VDP views to trigger a sale, it is clear that new channels of advertising must be added.” – Brian Pasch, CEO of PCG Companies While many dealers may feel their…
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