Digital ad fraud is more than an issue – it’s an epidemic. And an expensive one. Dealer Marketing cites a recent report that estimates the various types of digital fraud cost advertisers a jaw-dropping $7.2 billion globally in 2016 alone….
Are bots busting your budget? Not all web traffic is created equal. While those great numbers you’re seeing may give your day a boost, it’s important to consider the possibility that some of those visitors aren’t exactly human. The bots…
There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered, it brings disgust to almost everyone in the room. The word, of course, is bots. The disgust reaction is…