Staying ahead of your competition is always a priority when you are in the business of automotive digital marketing. If you’re in the Northeastern United States, attending Digital Dealer NE is a great way to stay updated on the latest…
Current trends in automotive digital marketing are constantly shifting while our main objective remains the same: reach the highest amount of online car shoppers, for the lowest cost. In order to achieve this goal, there are a few things dealers…
“When 40% of a dealer’s inventory does not have enough VDP views to trigger a sale, it is clear that new channels of advertising must be added.” – Brian Pasch, CEO of PCG Companies While many dealers may feel their…