It may sound simplistic, but it’s a point that’s often ignored or overlooked: the key to successful advertising is understanding what consumers really want from marketers. Relying on your instinct or assumptions can be a dead end. More often than…
Google releases updates constantly – and with good reason. They’re on a seemingly endless quest to optimize the user experience. We’ve frequently discussed the ongoing changes to Google’s paid search. While those modifications may improve the user experience, they’re not…
AutoHook President David Metter knows automotive. So, when his latest blog post predicts 2017 is going to be “THE YEAR OF ATTRIBUTION,” automotive marketers listen. As David explains, automotive marketers are finally waking up to the critical importance of attribution…
When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight Magazine explains, overall automotive advertising budgets are expected to hold steady this year, but dealerships will spend a hefty…
Both Facebook and Google have posted impressive earnings reports for 2015 advertising revenue, and the race to be in first place is tight between the two. It seems neither company is comfortable being second-best, which ends up being beneficial to…
It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that…
“Dealers were overwhelmingly asking about best practices for Facebook, and trying to get a grasp on whether they can handle the workload themselves or work with a technology partner. Seemed to me that most dealers wanted to capitalize early on…
Last week, we hosted a LotLinx for Facebook webinar teaching dealers how to cut their CPCs while also improving the quality of the traffic being driven to their VDPs. The response we saw made it overwhelmingly clear that dealers are…
Unless you’ve been living under a rock for the past few months, you’ve probably noticed that there are no more ads served on the right-rail of Google’s search results. Digital Dealer posted a great article this week explaining what the…
Dealers, you’re in the new, strange position of being in a digital marketing environment that is oversaturated with competition. Your strategies are the same strategies as your competitors, so of course you’re reaching the same audience that they are. Sure,…