FROM CBT: 2017 was the third consecutive year that U.S. new car sales surpassed 17 million units – although predictions for 2018 aren’t looking as hot. Looking back at some successful strategies from last year, CBT News outlines what will…
FROM REUTERS – Though most automakers including Fiat Chrysler and GM reported lower than expected December 2017 sales, demand for Trucks and SUVs keeps investors confident that 2018 will move at least 16.7 million units. If the unexpected sales we saw…
Sales people still matter. A lot. Social media has had a significant impact on nearly every facet of marketing. Which is why more and more brands are recognizing its power to drive sales. As this article from Driving Sales explains,…
Common courtesy, and other magical tactics. Sales professionals are always striving to reach specific goals. Making those numbers on a regular basis is always the ideal. But that’s easier said than done. As Jennifer Livingston explains in this informative Driving…
Insights from an industry veteran Look up “digital marketing veteran” in your dictionary, and you might just see a photo of Dave Harmer. He’s been at the forefront of automotive digital strategy since the beginning, and is committed to helping…
Although summer auto sales were predicted to spike, they were actually a bit the slow side. But the industry remains confident that 2016 will be a growth year. As this BusinessWire article explains, the unexpected lull in summer sales may…