INDUSTRY ROUNDUP: Wall Street May Be Underestimating General Motors
FROM CNBC: GM started 2018 off strong as they continue to outperform expectations – now entering the 11th straight quarter they have beaten the consensus.
DealerSocket’s new report is full of insights that will inform decisions...
What do car shoppers really think about the buying process? How do they feel about dealership financing? And how many of them would prefer to conduct the entire car-buying process online? A new report from DealerSocket answers these questions, and…
Today, the moment that makes the sale is happening before the customer even...
Every experienced auto salesperson knows, the success or collapse of a sale typically comes down to a single moment. And, as this article from AutoRemarketing explains, today that moment usually happens online. Thanks to the internet, car shoppers now come…
Inefficient VIN views are eating dealer’s marketing budgets.
The way consumers shop for cars is changing rapidly. The bulk of the process now takes place online, not on the lot. Is your digital strategy keeping up? Many dealers are drawing shoppers to VINs that are already receiving plenty…
Google’s latest changes are causing dealers to friend Facebook.
Google’s latest changes to its search results pages – removing right rail ads while increasing the number of paid ads above organic results – are having a significant impact on dealers’ marketing efforts. As this article from Automotive News explains,…