The way consumers shop for cars is changing rapidly. The bulk of the process now takes place online, not on the lot. Is your digital strategy keeping up? Many dealers are drawing shoppers to VINs that are already receiving plenty…
Digital advertising continues to ascend, with spending expected to surpass broadcast by 2017 – that’s just next year. Paid search remains a go-to channel. But Google’s recent AdWords changes have many advertisers discovering they’re spending more money for worse results….
According to the Wall Street Journal, US sales for the top three manufacturers slumped in July, indicating a six-year sales boom may be ebbing. Fleet and government sales remain strong, while overall retail sales is the trouble spot. Clearly, it’s…
Although summer auto sales were predicted to spike, they were actually a bit the slow side. But the industry remains confident that 2016 will be a growth year. As this BusinessWire article explains, the unexpected lull in summer sales may…