These days, we’re all drowning in data. But is all of that detailed information really helping you boost revenue and improve operations? There are a few ways to tell. Process improvement, transparency and increased productivity are all components that illustrate how business intelligence…
Webinar: The importance of being a digital quarterback. Whether it’s hockey, baseball, football, or basketball, all professional sports teams have one thing in common: a commitment to working closely as a team. When everyone is using the same playbook, teams…
Insights from an industry veteran Look up “digital marketing veteran” in your dictionary, and you might just see a photo of Dave Harmer. He’s been at the forefront of automotive digital strategy since the beginning, and is committed to helping…
What do car shoppers really think about the buying process? How do they feel about dealership financing? And how many of them would prefer to conduct the entire car-buying process online? A new report from DealerSocket answers these questions, and…
If there’s a big auto industry event, you can count on seeing LotLinx there. We’re big believers in the value of sharing insights, ideas, and experiences with others in the dealer community. Digital Dealer 21, held in early August in…
The transition to digital marketing is clearly a worldwide phenomenon. As it expands across borders, time zones, and continents, it’s only gaining momentum. A recent forecast from eMarketer predicts digital’s share of total ad spending across all media will continue…
Our next Power to the Dealer webinar is scheduled for tomorrow, 9/29 – and you’ll want to make sure it’s on your calendar. The webinar will feature Derrick Wood, Executive Account Manager at Abstrakt Marketing. Derrick has logged over 20…
The DealerSocket User Forum in San Antonio will be full of the leaders, luminaries, and visionaries of the automotive industry. And of course, LotLinx will be there. In fact, our Co-Founder and COO Jason Knight will be the keynote speaker…
The way consumers shop for cars is changing rapidly. The bulk of the process now takes place online, not on the lot. Is your digital strategy keeping up? Many dealers are drawing shoppers to VINs that are already receiving plenty…
Did you know that it is possible to instantly categorize the VINs on your lot … and use this information to maximize your digital ad spend, speed up inventory turn, and increase margins? All you need is the VIN View…