Everything in your car dealership is designed to give the car buyer a great experience: intelligent salespeople, enticing showrooms, special deals … the list goes on. But your dealership is actually the last stage of the car buyer’s journey –…
Every Car is Unique As a car dealer, you know better than anyone that no two cars are alike after you drive them off the lot. Take two Honda sedans of the same make, model, and year. After six months,…
Armchair creative directors, bloggers, and professional ad critics alike had a point of view this week on which Super Bowl commercials were winners, and which were losers. What viewers did after the ads aired tells the real story, and Kia…
Great news: Google Analytics guru David Salinas has joined LotLinx as our VP of Business Analytics! David is a pioneer in web analytics, and an original member of the GA team at Google. We are fortunate to have David’s big…