Google’s latest changes to its search results pages – removing right rail ads while increasing the number of paid ads above organic results – are having a significant impact on dealers’ marketing efforts. As this article from Automotive News explains,…
Facebook has become the most valuable digital marketplace by offering advertisers the opportunity to reach the most relevant audience to them. Because of this, however, many dealers get caught up in trying to reach the most people at the lowest…
Both Facebook and Google have posted impressive earnings reports for 2015 advertising revenue, and the race to be in first place is tight between the two. It seems neither company is comfortable being second-best, which ends up being beneficial to…
It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that…
“Dealers were overwhelmingly asking about best practices for Facebook, and trying to get a grasp on whether they can handle the workload themselves or work with a technology partner. Seemed to me that most dealers wanted to capitalize early on…
Last week, we hosted a LotLinx for Facebook webinar teaching dealers how to cut their CPCs while also improving the quality of the traffic being driven to their VDPs. The response we saw made it overwhelmingly clear that dealers are…
Unless you’ve been living under a rock for the past few months, you’ve probably noticed that there are no more ads served on the right-rail of Google’s search results. Digital Dealer posted a great article this week explaining what the…
Between 2012 and 2014 alone, AdGooroo reports that AdWords costs rose 83% for the Automotive category. It was the second highest category in terms of inflation (Legal was #1). Now with Google getting rid of the ads on the right…
With Google’s recent changes to AdWords, automotive advertisers can now expect to pay a lot more for their SEM campaigns. In a recent study by Acquisio, more than 90,000 campaigns were studied over a six week time period, and they…