One in five Super Bowl advertisers this Sunday will be an automaker. For these advertisers, the final showdown of the NFL season is always the biggest, baddest game in town, and this year a single 30-second spot on the CBS…
How do you know the difference between a casual visitor to your Vehicle Details Page (VDP) and a potential buyer? The answer: by tracking their activity while on your site. Google Tag Manager with Event Tracking can help you do…
Web traffic is important – no question of it. But having site visitors is much different than having qualified shoppers. Site visitors may be casually exploring options. Qualified shoppers on the other hand, are ready to buy. They have a…
Great news: Google Analytics guru David Salinas has joined LotLinx as our VP of Business Analytics! David is a pioneer in web analytics, and an original member of the GA team at Google. We are fortunate to have David’s big…
The word “ban” never seems to have a positive connotation to it, does it? And when Toyota joined the No Below Invoice Club at its national dealer’s assembly in July, the company evoked a mixed bag of emotions. Some dealers…
Jennifer Paine, a digital strategist team lead at LotLinx, has 16 years of dealership experience under her belt. In this video, she explains one major difference in consumer car buying behavior she has noticed over the years: people are no…