Auto dealers are a very specific kind of people – they’re our kind of people! We at LotLinx think it’s important to know about who we are serving, so we did a little investigating… Our team of marketers, digital analysts,…
LotLinx Approved By Hyundai as a co-op partner for Q1 2016! That means that Hyundai dealers who use LotLinx to drive low-funnel Shoppers to their new vehicle inventory in Q1 2016 are eligible to receive reimbursement at 50% from the…
It’s kind of funny. We obsess over our metrics in Google Analytics. How many visits are we getting? Is our time on site getting longer or shorter? But the truth is, without tracking page events, Google Analytics is giving us…
As a car dealer, you measure showroom ups, phone ups, and Internet ups. Internet ups, however, usually refer only to people who emailed your dealership directly, or who completed an online lead form. What about your vehicle detail page (VDP)…
As a dealer, you know that VDPs are the most important pages on your website. VDP views drive sales velocity. But what you may not yet know is how to measure the quality of the VDP views you’re receiving from…
Can the Internet bring traffic to your car dealership? Certainly – but what you really want to know is how much, how fast, and how targeted that traffic will be. As Todd Cahan, Managing Partner of Max Madsen Mitsubishi, discovered, not…
Everything in your car dealership is designed to give the car buyer a great experience: intelligent salespeople, enticing showrooms, special deals … the list goes on. But your dealership is actually the last stage of the car buyer’s journey –…
Every Car is Unique As a car dealer, you know better than anyone that no two cars are alike after you drive them off the lot. Take two Honda sedans of the same make, model, and year. After six months,…
Armchair creative directors, bloggers, and professional ad critics alike had a point of view this week on which Super Bowl commercials were winners, and which were losers. What viewers did after the ads aired tells the real story, and Kia…
Competition is fierce among car dealerships – and it has only gotten more intense as Internet advertising has moved to the forefront in the marketing arena. Modern Automotive, with dealerships across North Carolina, can testify to the challenges associated with…