With 88% of car buyers using the internet to shop, it is now more important than ever to make sure your dealership is optimized for online searches. Google has found that today’s online car shoppers are experiencing the internet in…
SEO is the best source of traffic for dealers both in terms of effectiveness and cost-efficiency. So for car dealers, SEO is job #1. The question is, is SEO traffic enough to get the job done? And if it isn’t,…
Although summer auto sales were predicted to spike, they were actually a bit the slow side. But the industry remains confident that 2016 will be a growth year. As this BusinessWire article explains, the unexpected lull in summer sales may…
Last night at the Automotive Website Awards ceremony, PCG Consulting honored LotLinx with an award in the “Marketing Software” category. The Automotive Website Awards are given annually by PCG Consulting to marketing platforms, tools, and solutions that help dealers achieve…
Car buyers are going mobile… on mobile devices, that is! Year over year, mobile traffic continues to increase, which means that if you don’t provide a great mobile experience on your car dealership’s website, you’re missing out on both car…
Great news! LotLinx has added Shopper Retargeting to our platform. One of our greatest assets is our ability to intercept in-market shoppers and deliver a very high percentage (80+%) of “net new traffic” to a dealer’s website. That means we…
Did you know that it is possible to instantly categorize the VINs on your lot … and use this information to maximize your digital ad spend, speed up inventory turn, and increase margins? All you need is the VIN View…
Selling new cars in an affluent market is not necessarily a challenge, as the Hornburg Jaguar dealership in Southern California can testify. Hornburg, a division of the British-owned Pendragon North America, represents Jaguar, Land Rover, and Aston Martin. But staying on…
It gives me great pride to announce that beginning today, LotLinx’s proprietary Deeplinking technology has extended to Facebook. Now, in addition to directing local, low-funnel Shoppers directly to the Vehicle Details Pages (VDPs) on dealers’ websites through our extensive platform…
How do you move a used car dealership into the fast lane? An attractive, responsive website is a great start … if you can get people to visit it. But Heather Craig, owner of Halo Autosports, can verify that driving…