Digital advertising spend has been on the rise over the past decade. In fact, a recent study conducted by Proxima group found that 28% of total budget in the US is now dedicated to digital marketing. Unfortunately, the percentage of…
A recent study has found that 68% of car buyers found their vehicle on social media – these are the shoppers who prefer a more digital path to purchase, and they engage better with dealers online than in the showroom….
For most of the past decade, advertising has generally involved targeting consumers with ad placement. It’s pretty typical for dealers considering an ad campaign to have their first question be, “Where are my ads going to appear?” Following Google’s discovery…
Each week, the AutoSuccess Podcast invites automotive industry leaders to present ideas, tips, and strategies for sales success via podcast. This week, Thomas Williams sat down with LotLinx founder and Executive Chairman, Len Short, to discuss the changing face of…
Dealers, are you wasting money advertising vehicles from your inventory that are already getting online VIN view attention? If your answer to this question is, “I don’t know,” then now is a good time to rethink your digital advertising strategy….
Last month, LotLinx concluded a 30-day study of over 100 dealers across the United States who were using both AdWords and Facebook as a part of their digital strategy. This dealer report was conducted by our resident Google Analytics genius,…
Did you know that on average, Americans spend 1 out of every 5 minutes online using social media? The most popular social media platform today is Facebook, which has the highest user engagement levels. Facebook makes sure users are engaged…
Facebook has become the most valuable digital marketplace by offering advertisers the opportunity to reach the most relevant audience to them. Because of this, however, many dealers get caught up in trying to reach the most people at the lowest…
Both Facebook and Google have posted impressive earnings reports for 2015 advertising revenue, and the race to be in first place is tight between the two. It seems neither company is comfortable being second-best, which ends up being beneficial to…
It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that…