Car shoppers know, the best time of the year to buy a car is fast approaching. Labor Day is right around the corner, and, as this MarketWatch article explains, bargain hunters are getting ready to head to their computers in…
When it comes to pricing, successful dealers all know one thing for sure: set-it-and-forget-it isn’t the path to profits. But how do you know when it’s time to change a used vehicle price? This article from vAuto details three crucial…
Hanging on to inventory costs you money. In fact, as dealership consultant Tony Noland writes in this article from Wards Auto, in 2015 the average dealer had a floor plan interest of $126 per retail vehicle, compared with $89 per…
When it comes to digital marketing technology, there’s no such thing as “set and forget.” No matter how cutting edge it may be, technology alone can’t deliver the results you need. A talented, dedicated expert – and actual human being…
When it comes to digital advertising effectiveness, more and more dealers are finding there’s a big difference between hiring a third-party vendor, and implementing the LotLinx platform. An important part of that difference is the LotLinx Digital Strategist, who knows…
When you know which cars in your inventory are receiving enough VDP views to turn on time, and which are in need of additional attention, you can focus your ad spend where it can do the most good. Only the…
You’ve no doubt heard the old chestnut, “I know half of the money I’m spending on advertising is wasted. I just don’t know which half.” It’s never been more important to find out. As the smart folks at Signal explain…
Looking for ways to turbocharge turn and send profits skyward? Then you’ll want to know how some of the most successful dealerships in the country are doing just that. In a free new e-book, How Savvy Auto Dealers Are Using…
We asked dealers to share their experiences on LotLinx – after all, always better to have other people toot our horn than to do it ourselves. This week’s video features two of our happily empowered dealer customers that we ran…
Are dealers doing a good job distributing VDP views to every VIN on their lot? We wanted to find out, so we conducted a study of the VDP views of 300+ dealers in Q1 2016 . The answer, unfortunately, is…