We’re pleased to welcome digital marketing veteran and all-around good guy John Lane to the LotLinx leadership team. As this press release explains, John has an extensive background in marketing and advertising, having brought several well-known companies into the digital…
Forget the holidays. For many dealers, summer is the most wonderful time of the year. Summer was big last year, and according to Experian Insights, 2016 promises more of the same. It’s buying season, and it’s when multiple factors combine…
Most dealers already know how to utilize Google Analytics to measure the number of VDP views their sites are receiving. And understanding quantity is definitely important. But gaining insight into quality can be even more valuable. Google Analytics Goals and…
Google’s latest changes to its search results pages – removing right rail ads while increasing the number of paid ads above organic results – are having a significant impact on dealers’ marketing efforts. As this article from Automotive News explains,…
You may already know that VIN specific marketing can be a powerful tool for moving specific cars off your lot. But have you ever considered employing multiple, distinct strategies to meet multiple goals? Many dealerships are having impressive success with…
Google Analytics is a great way to understand which pages on your site shoppers are visiting. But to understand what they’re actually doing on those pages, you need Event Tracking. When you know exactly what visitors are doing on your…
If you’re a franchise dealer, you’re familiar with the problem: the monthly “new car” sales objective from the OEM. Typically, manufacturers want their dealers to sell at least one additional new car each month than they sold in the same…
Millennials aren’t big on car ownership. They tend to prefer carsharing, ridesharing, and public transit. But Generation Z is coming up right behind them, and they have a decidedly different outlook on getting behind their own wheels. As this Autoblog…
While it may feel like you just pulled the flip-flops out of the closet, Labor Day is already fast approaching. And with it comes the height of the summer spending season. Facebook can be a great tool to help you…
Incentives from an OEM can lead to bigger profit margins for dealers. Making sure that margin is a big as possible depends on moving those incentivized vehicles off the lot – fast. (Few things squash profits like aging inventory.) As…