Most digital automotive marketers know that VDP views are a vital driver of sales. And, to be more precise, most industry experts agree that a VIN requires 30 views to sell. But over what time period should those views occur?…
A hotly contested presidential election, and all of the down-ballot contenders and issues that come along with it, will leave precious little broadcast advertising inventory for the rest of us. In the eight weeks leading up to election day, ad…
Regular attendance at industry conferences – like Digital Dealer 21 – is an effective way to stay on top of the innovations, technologies, and strategies that can help you fuel sales, improve ROI, and grow business. This year’s Digital Dealer 21,…
Print advertising has historically been an automotive marketer’s tried-and-true ally. But in the new 2016 State of Automotive Marketing report from 9clouds, dealers described print as the most overrated marketing channel. And the margin was substantial. As our previous post…
Mark Olson, director of e-commerce and Business Development at Findlay Kia in Las Vegas, has been included on the Automotive News list of 40 Under 40, and been nominated for the Top 100 Men of the Year by My Vegas…
According to the Wall Street Journal, US sales for the top three manufacturers slumped in July, indicating a six-year sales boom may be ebbing. Fleet and government sales remain strong, while overall retail sales is the trouble spot. Clearly, it’s…
As the recently published 2016 State of Automotive Marketing report from 9clouds explains, the biggest digital marketing challenge that dealers face is proving ROI. That struggle is understandable. Especially when you consider that many dealers only track lead form submissions,…
Kim Clouse is General Sales Manager and Director of Digital at Carl Cannon Chevrolet. After 20 years in automotive, Kim’s racked up a lot of accomplishment, including numerous GM Mark of Excellence awards and E-Commerce certifications from multiple OEMs. Recently,…
Before the internet, TV was the dealer’s best friend. Today, dealers are finding targeted online advertising is equally effective. And social media is advancing quickly. As new and more effective channels mature, it’s not surprising that older, less impactful channels…
Your Google Analytics dashboard offers a wealth of detailed information. Parsing that data to determine the most effective ways to focus your digital energy – and money – can feel overwhelming. But our expert data analysts are making it easier….