The way consumers shop for cars is changing rapidly. The bulk of the process now takes place online, not on the lot. Is your digital strategy keeping up? Many dealers are drawing shoppers to VINs that are already receiving plenty…
AutoHook President David Metter knows automotive. So, when his latest blog post predicts 2017 is going to be “THE YEAR OF ATTRIBUTION,” automotive marketers listen. As David explains, automotive marketers are finally waking up to the critical importance of attribution…
I’m a big fan of Google Analytics. It’s great at revealing how people came to your website, where they came from, and most importantly, what they did once they got there. It’s this last point I want to chat a…
We’ve just wrapped up the second webinar in our Power to the Dealer series, and everyone who attended considered it time very well spent. If you weren’t able to attend, you can catch the recorded version here. The August 25th…
There’s one word most marketers don’t want to hear. It’s four letters long. And, on the off times it is uttered, it brings disgust to almost everyone in the room. The word, of course, is bots. The disgust reaction is…
Every effective marketing effort begins with a deep understanding of your target market. If you don’t know what they want, and don’t want, or what motivates them, your communication can’t break through the noise and spur them to action. A…
When it comes to adopting digital, automotive marketers are generally moving faster than other businesses. As this article in Street Fight Magazine explains, overall automotive advertising budgets are expected to hold steady this year, but dealerships will spend a hefty…
Believe it or not, school is starting again. Along with everything classroom-bound kids need before they hit the books, parents are looking to send them back to campus with cars. This is a cohort that’s definitely driven to drive. While…
Digital advertising continues to ascend, with spending expected to surpass broadcast by 2017 – that’s just next year. Paid search remains a go-to channel. But Google’s recent AdWords changes have many advertisers discovering they’re spending more money for worse results….
This year’s Digital Dealer 21 was filled with the industry’s biggest influencers. At the top of that list was Kevin Frye, internet auto sales pioneer and eCommerce director for the Jeff Wyler Automotive Family. Kevin thoroughly recapped the event on…