Moving the family business into the future. Casey Jenkins, Director of Internet Marketing for Jenkins & Wynn Ford-Lincoln-Honda, is a proud third-generation automotive professional. While she’s big on tradition, she’s always ready to try something new. When she learned about…
“You want my data? What’s in it for me?” Understanding a potential buyer – rather than just assuming you do – is key to an effective marketing strategy. For example, as we discussed in a previous post, while many dealers…
The undeniable power of hyper-targeted ads. Technology is consistently providing retailers of all kinds with more effective ways to communicate with those most likely to be in the market for what they have to offer. As this recent article from…
The data is out there. Are you using it? Today, efficient and effective marketing begins and ends with the smart use of data. A wealth of information is just a few clicks away. Are you making the most of it?…
This time, mobile’s really taking over. More and more search activity is taking place on mobile devices. So it makes sense that Google is tweaking its algorithms – yet again – to keep up with users and their roving smartphones….
Black Friday looks bright. Dealers anticipate it all year long, and with good reason. Black Friday is always one of the busiest shopping days on the calendar. And, according to ShopperTrak, this year, it’s expected to top the list. In…
Insights from an industry veteran Look up “digital marketing veteran” in your dictionary, and you might just see a photo of Dave Harmer. He’s been at the forefront of automotive digital strategy since the beginning, and is committed to helping…
Find out how you can lead the pack, too. As digital advertising expands, dealers are embracing the shift. In fact, they’re transitioning from traditional media more quickly than many other industries. And while there are many reasons this is the…
The next installment in our Power to the Dealer webinar series is scheduled for October 20, at 1:00 CT. And you definitely won’t want to miss it. The event will feature Jeff Running of Fremont Motor Company. Jeff is the…
What do car shoppers really think about the buying process? How do they feel about dealership financing? And how many of them would prefer to conduct the entire car-buying process online? A new report from DealerSocket answers these questions, and…