The best price model – made better. While it’s generally understood that car shoppers don’t like to negotiate, we’re also learning that they still expect it. Many dealerships eagerly pushing a “best price” model in recent years are finding that…
Super Bowl, super sales rush. While the Super Bowl is the biggest event of the year for football fans, it’s also a pretty big deal for the automotive industry. This year, the ads we’ll see on the big day will…
The Road to NADA 2017 bus tour is rolling. LotLinx and CBT News are still on the road, and getting closer to New Orleans! At our second stop, we talked with Scott Turner, e-commerce director with Audi of Huntsville, and…
Denise Chudy: The CBT Interview In this interview with CBT News, Denise introduces LotLinx Turn, and describes how this innovative new platform enables dealers to plan their marketing spend, control where it goes, and understand, channel by channel, how shoppers…
The Road to NADA 2017 bus tour is rolling. NADA week is well underway, and LotLinx and CBT News are on the road to New Orleans! On Monday, we kicked off the 2017 CBT/LotLinx Road to NADA 2017 Bus Tour….
Are your digital strategies outdated? The beginning of a new year is a great opportunity to reflect, renew, and refresh. If you’re using outdated digital strategies, our upcoming webinar is the perfect opportunity to update your outlook, and get 2017…
Pencil in some productive time. Headed to New Orleans for NADA this month? Now is the time to schedule an appointment so we can connect! Our Digital Strategists and Business Representatives will be there and would love to see you. Here are…
What can you learn from the Leaderboard? Why do some YouTube ads break through, and so many others fade quickly into oblivion? A look at the Year-End YouTube Ads Leaderboard provides some extremely helpful clues. The Leaderboard lists the ten…
The webinar you don’t want to miss. Think you can’t accomplish much in an hour? Our upcoming webinar is sure to make you think again. In just sixty minutes, you can take a giant step toward creating a marketing strategy…
What do micro-moments mean for dealers? Smartphones are becoming an increasingly integral part of the consumer shopping process, and that includes car shopping. Consumers’ mobile devices are always with them. Which means they can research brands, compare prices, and more,…