Manufacturers including Hyundai and Ford – along with other players in the automotive technology world – are moving forward with developments that are unexpected – some might even say out of character. It’s all part of an industry-wide effort to…
We hear it seemingly every day: Mobile is the future of marketing. But it’s not quite that simple. Marketers who simply whip up a mobile-friendly site, and then sit back and wait for the leads to roll in are likely…
With a constant stream of new developments and innovations, there’s never been a more exciting time in automotive marketing technology. And that momentum shows no signs of slowing down. If you don’t want to be left behind, you definitely don’t…
Marketers these days all have access to PLENTY of data. And that’s putting it mildly. The challenge no longer lies in finding data, but rather, finding actionable information that can lead to informed decisions that boost ROI and increase the…
It sounds completely logical: more data leads to smarter marketing decisions. But – of course – it’s not that simple. More isn’t always better. Volume isn’t the key to making choices that make the most of your budget. Instead, it’s…
Target Interested Shoppers to Move Eco-Friendly VINs. The tax credit offered by the federal government can make purchasing an all-electric or plug-in hybrid vehicle really pays off for car shoppers – and for dealers, too. A win-win. The tax credit…
While their competition looks for the magic silver bullet or a fix-all gadget, Good Car People are finding innovative ways to out-execute. They plan, train their staff, (and themselves,) measure and monitor KPIs, and focus their activity on the things…
You only have three seconds. You’re probably already aware that consumers are becoming increasingly impatient. And nowhere is that dynamic more relevant than in the world of mobile digital marketing. According to a new Think With Google article, 53% of…
Sometimes, it can feel like every day brings a new technology development we absolutely must adopt. While it can be difficult to keep up with it all, not doing so can damage your business – while boosting your competition. Which…
