As LotLinx clients know, our technology is helping dealers move cars like never before. So it’s no surprise that, as a company, we’re thriving right along with them. There have been plenty of exciting developments lately. Here are just a…
We’re headed to sunny California! The Women in Automotive Conference brings industry leaders together to share strategies, insights, and experiences. And most importantly, the two-day event will focus on empowering women through thought leadership and trends that impact employment and…
The most straightforward path to building and maintaining growth is cultivating lasting relationships with existing customers. Repeat business and positive word-of-mouth can go a long way toward meeting your goals on a consistent basis. But when it comes to engaging…
While LotLinx headquarters are located in the heart of the Chicago Loop, our Canadian roots run deep. In fact, our AI capabilities – the number one in the automotive industry – were born in our Ontario and Winnipeg offices. That’s…
Digital ad fraud is more than an issue – it’s an epidemic. And an expensive one. Dealer Marketing cites a recent report that estimates the various types of digital fraud cost advertisers a jaw-dropping $7.2 billion globally in 2016 alone….
At LotLinx, we’ve long been focused on the importance of precision analytics and attribution. Understanding what’s working, and what’s ineffective, is the surest path to boosting ROI and whittling down the epic proportions of wasted ad spend. But for too…
When we understand what today’s digital shoppers like and, perhaps more importantly, what they don’t like, we have very clear marching orders for optimizing the digital experiences we offer. Here’s a brief rundown of the latest insights on digital do’s…
I come from a family who operated dealerships in Sacramento from 1956 to 2014 – I literally grew up around a dealership. So when I came to McKevitt Volvo as General Manager in late 2014, I was already familiar with…
Many of today’s biggest innovations in machine learning and artificial intelligence are coming from Canada. The Canadian government is investing heavily in initiatives that nurture those advances, and in educational programs that spread the benefits to more Canadian dealers. Supporting…
At LotLinx, we’re constantly evolving, offering automotive marketers new tools and innovations that can help them sell more cars online. Global tech giant Google – widely known for their own non-stop innovation – is also focused on giving automotive marketers…