THE LOTLINX CASE HISTORY
Dealer: Vern Eide Motorcars
Location: 11 rooftops in South Dakota, Minnesota and Iowa representing Acura, Buick, Chevrolet, Ford, GMC, Honda, Lincoln and Mitsubishi
Customer: Terra Zahn, Director of Digital Operations
Start Date: Fall, 2016
“We tried LotLinx first in one of our stores, and with the great success we saw, we easily made the decision to implement it aross the board“
Vern Eide Results with LotLinx – Vern Eide GMC
November 2016
Amount Invested
$3,036
VDP Views
1,118
Vehicles Sold
39
“With LotLinx, we started to look at where shoppers were landing on our website and what pages they were looking at. That included VDP views, time on site, phone calls from our web – metrics that weren’t relevant to Vern Eide in the past.“
KEY ADVANTAGES
Expands the power of Facebook in a measurable and cost effective way
Provides far greater control over prospects by driving them directly to the Vern Eide website
Produces exponential increase in inventory turns
“When I can tell my general managers we’re moving vehicles off of lots 400 times faster with LotLinx, it more than justifies our increasing what we’re budgeting for it.“
The Bottom Line For Terra
November 2016
Per VDP Views
$2.71
1 Month Holding Cost Savings
$18,096
Sales Velocity Increase
190%
(New and Used)
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