THE LOTLINX CASE HISTORY
Dealer: Vanguard Kia of Arlington
Location: Arlington, Texas
Customer: General Manager, Jeremy Wiggains
Start Date: September 2019
“People are emotional. LotLinx /AI/ takes the emotion out of it and simply works the statistics and numbers.“
Vanguard Kia Results with LotLinx –
May 2020
VINS TARGETED
163
VINS SOLD
98
AVG SELL RATE
67%
“If anyone is going to try LotLinx for 90 days and review the spend vs the sell rate - they’ll stay with them.“
KEY ADVANTAGES
Ability to customize campaigns to align with dealer's inventory goals
Greater insight into inventory strategy
LotLinx digital strategists provide valuable support
“Vanguard Kia of Arlington remained the #1 dealership in it’s district, #2 in Texas, and the only dealer in its 20 Group to increase sales year-over-year.“
The Bottom Line For Jeremy
May 2020
COST PER SOLD VIN
$61.20
COST PER VDP VIEW
$0.93
AVG SELL RATE