THE LOTLINX CASE HISTORY
Dealer: Shaker’s Kia
Location: Watertown, CT
Customer: Lindsey Shaker, Digital Marketing Manager
Start Date: May, 2015
“All it takes is moving one car and then one car and then one car.“
Shaker's Kia Results with LotLinx – Shaker's Kia
June, 2015
Increase in sales velocity on used cars
23%
Close rate lift
87%
Reduction in days on lot (DOL)
30
“LotLinx brings the consumer straight to the vehicle display information on our website.“
KEY ADVANTAGES
Digital marketing at the VIN specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“More eyes on more VDPs equals more cars sold.“
The Bottom Line For Lindsey
June, 2015
Greater control over low-funnel shopper information and management
Dealer-centric service and support
A true partnership
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