THE LOTLINX CASE HISTORY
Dealer: Preston Ford
Location: Hurlock, Maryland
Customer: Vice President/COO, David Wilson Jr.
Start Date: December 2013
“LotLinx is an integral part of our strategy during our Top 100 Sales Drive in order to sell 500+ new Ford vehicles. We have been partners since 2013 and each year we keep moving up the Top 100 Ford Dealers list.“
Preston Ford Results with LotLinx – Ford
August, 2018
VINS TARGETED:
173
VINS ENGAGED:
147
VINS SOLD:
71
“Preston Ford optimizes its inventory strategy with model-specific marketing campaigns focused on hitting OEM stair-step incentives.“
KEY ADVANTAGES
Ability to customize campaigns to align with dealership's goals
Greater insight into inventory strategy
LotLinx digital strategists provide valuable support
“LotLinx /AI/ matches buyer demand to the specific VINs David needs to move most, such as his New units with selling objectives from Ford like the F-150.“
The Bottom Line For David
August, 2018
SELL RATE:
41%
AVG VDP VIEWS/VIN
6
NEWLY ACQUIRED TRAFFIC:
67%
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